Savanto
Brand + Mobile App
Savanto is a daily check-in mobile app designed to transform mental health into an interactive journaling experience for friend groups. Addressing the need for a mental health solution that fits seamlessly into the modern lifestyle of young adults, Savanto integrates playful interactions and social connectivity to make self-care both effective and enjoyable.
Key Features
Gamified Check-Ins: Transforms daily mental health check-ins into a fun, game-like experience to keep users engaged and motivated.
Social Connectivity: Integrates social features that allow users to connect with friends, share progress, and support each other, fostering a sense of community.
User-Friendly Interface: Features a clean, modern design with intuitive navigation, making it easy for users to interact with the app and maintain regular use.
Personalized Feedback: Provides users with customized insights and progress tracking to help them understand their mental health journey and celebrate improvements.
What We Delivered
Brand Story: Developed a brand story that positions Savanto as a friendly and accessible mental health companion, making daily self-care a delightful experience.
Brand Strategy: Implemented a strategic marketing plan focused on building community and normalizing mental health care among young adults.
Brand Identity: Created a vibrant and appealing visual identity that communicates friendliness and accessibility, using modern typography and a bright color palette.
Website: Developed an interactive website that mirrors the app’s functionality, offering users a seamless transition from web to mobile.
Savanto redefines mental health care by turning it into a daily game of wellness, making self-care a fun, engaging part of every young adult's routine.
Target Market
Tech-savvy young adults who are proactive about their mental health but seek an engaging, non-traditional approach that fits their dynamic lifestyles.
Brand Archetype
The Caregiver
Savanto acts as a nurturing presence, offering support and comfort to users navigating their mental health.
The Entertainer
By gamifying mental health check-ins, Savanto brings joy and playfulness to the daily routine of self-care.
The Innovator
Savanto leverages cutting-edge technology to transform traditional mental health care into a socially engaging, game-like experience.
Brand Voice
Friendly
Approachable
Empowering
Uplifting