Savanto

Brand + Mobile App

Savanto is a daily check-in mobile app designed to transform mental health into an interactive journaling experience for friend groups. Addressing the need for a mental health solution that fits seamlessly into the modern lifestyle of young adults, Savanto integrates playful interactions and social connectivity to make self-care both effective and enjoyable.

Key Features

  • Gamified Check-Ins: Transforms daily mental health check-ins into a fun, game-like experience to keep users engaged and motivated.

  • Social Connectivity: Integrates social features that allow users to connect with friends, share progress, and support each other, fostering a sense of community.

  • User-Friendly Interface: Features a clean, modern design with intuitive navigation, making it easy for users to interact with the app and maintain regular use.

  • Personalized Feedback: Provides users with customized insights and progress tracking to help them understand their mental health journey and celebrate improvements.

What We Delivered

  • Brand Story: Developed a brand story that positions Savanto as a friendly and accessible mental health companion, making daily self-care a delightful experience.

  • Brand Strategy: Implemented a strategic marketing plan focused on building community and normalizing mental health care among young adults.

  • Brand Identity: Created a vibrant and appealing visual identity that communicates friendliness and accessibility, using modern typography and a bright color palette.

  • Website: Developed an interactive website that mirrors the app’s functionality, offering users a seamless transition from web to mobile.

Savanto redefines mental health care by turning it into a daily game of wellness, making self-care a fun, engaging part of every young adult's routine.

Target Market

Tech-savvy young adults who are proactive about their mental health but seek an engaging, non-traditional approach that fits their dynamic lifestyles.

Brand Archetype

The Caregiver

Savanto acts as a nurturing presence, offering support and comfort to users navigating their mental health.

The Entertainer

By gamifying mental health check-ins, Savanto brings joy and playfulness to the daily routine of self-care.

The Innovator

Savanto leverages cutting-edge technology to transform traditional mental health care into a socially engaging, game-like experience.

Brand Voice

Friendly

Approachable

Empowering

Uplifting